Tomorrow I present my latest book (comparing John F. Kennedy and the Beatles) in Braintree, MA. During my visit to Wisconsin last June, I toured the Miller Brewing Company in Milwaukee and happened to chance upon a couple from Quincy, MA (very near Braintree) who said they just might attend my program there. We'll see if they say hello afterwards :-)
Saturday, 17 October 2015, 2:00-3:00p.m.
Thayer Public Library, 798 Washington St, Braintree, MA
From the Shadow of JFK: The Rise of Beatlemania in America
Many Beatles authors and scholars have cited John F. Kennedy's assassination on 22 November 1963 as a cause of the Beatles' sudden popularity in the United States in early 1964. Their logic: Kennedy's assassination made America sad, then the Beatles made America happy again. But this commonly accepted answer is overly simplistic. America has suffered numerous tragedies and rebounded each time, but the popularity and staying power of the Beatles remains unmatched in American history. The real answer is that Kennedy's life and death inadvertently primed the nation for the Beatles' arrival and success. This 60-minute program will explain how and why.